design studio
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fifty

fifty

Careful analysis of the components allows to deconstruct the piece into segments such as type, form, grid, and color. Here you see 50 iterations of an iconic poster. Exploring the scale, the space, and the composition, I've created an engineer's magazine where the collection of pages can be re-arranged in a different manner for each viewer, while still working as a whole.

All iterations are based on a "messen und prufen" poster by Herbert Kapitzki (1962)

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all fifty original iterations: fifty posters at a glance.

all fifty original iterations: fifty posters at a glance.

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